502ads founder Joshua Coffman previously worked on staff with GlobalAir from 2009 to 2011, providing help with media relations, social media management, and content marketing by spearheading and overseeing the company's blog, social accounts, and press releases, in addition to other responsibilities. When 502ads was launched, GlobalAir was among the first to jump on board, signing on for Google Ads management among other PPC efforts and consultation. In the 120 days after 502ads overhauled GlobalAir's advertising efforts, conversions nearly tripled (298% increase) compared to the prior 120 days, while cost per conversion dropped 56.3%.