How Kentucky Small Businesses Rely on Google Ads

Why Hire Someone to Run Your Google Ads Account?

This million-dollar question would mean a paid strategist isn't worth a dime if the question can't be easily answered. After all, Google Ads has its own paid specialists - for those who pay enough in ad spend. But there are reasons why Google offers certifications to independent contractors, why large companies either hire their own staff or rely on an agency. 

Those Google staffers have limited access to your info and rotate from account to account every three months. Expecting someone to learn your business, learn the demographics and geography of your service area and to do it in little or no time makes little to no sense.

Are you feeding your business fast food or with a personal chef? We're local and certified. We can show proven results, and we're driven to achieve your goals. 

You can count on 502ads as a certified Google Partner to help with your online marketing needs.

Different Google Ads Options Fit Different Business Goals

Another thing that a rep who calls you once or twice and forgets you after three months cannot help with is identifying which advertising methods best suit your business. 

For instance, a tow truck service reaching customers in a pinch would benefit from a local mobile search campaign with location and call extensions running at extended hours, while a floral delivery service could gain sales and customers from not only search-based ads, but building brand awareness through more visual approaches, such as display and YouTube advertising. 

An out-of-state rep who doesn't have time to learn your business personally also cannot help with such decisions to best fit your local business and the community you serve. And what about running such campaigns across mixed platforms, such as on Facebook or Instagram?

We craft unique digital marketing solutions for diverse clients.

Getting the Most Bang From Google My Business

The latest place for small business goals, advertising and SEO to intersect has been through Google My Business. We will not charge to establish or update basic aspects on your GMB listing. However, that, too is getting as competitive and complex as other forms of social media and advertising.

 With that in mind, 502ads is adapting to meet the needs of our clients when it comes to managing Google My Business. Ask how we can help further improve your location-based ranking on mobile, better manage your PPC budget, and expand your customer engagement.

Our clients get found on mobile through Google My Business.