Big changes expected in 2021 for how Google ranks web sites

502ads is thrilled to officially announce that we have been recognized as one of the top content marketing agencies in Louisville and nationally by UpCity. For most of small-town America, a new business opening used to be the talk of the town. These days all that buzz and word-of-mouth has shifted online, but small businesses have been left to fend for themselves as bigger companies dominate search and social media. 502ads prides itself on doing everything possible to change that by helping local businesses use content to their advantage. The commitment to helping local, small businesses excel is only one reason the Louisville-based company has been recognized by UpCity as not only one of the best content marketing agencies in our area but also nationally in the United States . UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—1.5 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and recommendability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed and experience help UpCity connect businesses with outstanding service providers like 502ads. Dan Olson, CEO of UpCity, had this to say about the 502ads team: “502ads provides an excellent service for their area. Not only do they have experience, but a true understanding of how to partner with local clients to effectively leverage the power of digital marketing.” “We are proud to be partnering with UpCity and thankful for the recognition,” said 502ads founder Joshua Coffman. “This wouldn’t be possible without our fantastic clients, who inspire us every day.” ABOUT UPCITY UpCity is a resource that helps connect businesses to service providers they can trust. With more than 50,000 listed providers—from marketing agencies to accounting firms to HR consultants, and many more—1.5 million businesses (and counting) have visited UpCity to identify the best partner for their needs. ABOUT 502ads Founded in April 2020 by longtime Louisville journalist Joshua Coffman, 502ads provides marketing strategies and campaign management for small businesses in Louisville and the surrounding area in Kentucky to succeed in finding customers online, particularly in the realms of SEO, social media and Google Ads management. FOR MORE INFORMATION Contact Joshua Coffman at (502) 619-4195 or via email at josh@502ads.com .

Communicating with your customers, even the ones leaving bad reviews, is critical to how your listing ranks

Let’s agree, when you are starting something new, it’s possible to forget even the simplest aspects of the task. Web designers find themselves overwhelmed with tasks like filling each page, fixing broken links, and aesthetics. When this happens, you end up wasting time on creating unnecessary pages. The result is your site can become clumsy, making it hard to navigate not only for site visitors but also for you as the designer or owner. Here’s why you should have a visual sitemap before starting content creation and design. Highlight your website purpose Not many websites (or any business for that matter) succeed without having a clear goal and purpose. Those without end up confusing the visitors thus leading to an overall poor user experience. Having a visual sitemap is one of the most effective ways to chart the path of your site and to it a goal and a purpose. By mapping it out, you can determine how the site will look, key pages to include, keywords to target and the site structure to use. Ultimately, you will save a lot of time and resources by just having this tool. Avoid duplicate content A sitemap provides an easy point of reference to help you avoid repeating the same information over and over. Additionally, it helps you avoid creating conflicting content by showing you the various pages to update once you’ve added a new topic. Save on cost Creating high-quality content for your website can be resource-intensive. A visual sitemap such as WriteMaps.com can help you decide the most important pages so you can prioritize those for quick results. For example, if you intend to start an affiliate website, you could focus on creating pages that generate revenue quickly before creating content for other pages. Simplify the work of crawlers You want to help Google’s spiders in any way you can. This includes assisting them to find your content by moving it up the crawl queue. A visual sitemap is more than just an outline list of links. It also helps crawlers know what your website is all about and the keywords used per page to better search results. You can also use it to identify pages that can be interlinked to make it easier for search engines to navigate them. Improve UI A well-functioning website is one that enables users to interact seamlessly with its conversion funnels using the available content. If the process is lengthy and complicated, chances are that they’ll leave before completing the conversion steps e.g., signing up for your newsletter. A sitemap helps you identify the shortest route from the moment a visitor lands on your site to the top of the funnel. Conclusion Having a visual sitemap beforehand can help you determine how many pages your site should have and what should be included in each. Besides, it helps you identify ways to enhance navigation for both users and search engine crawlers. Think of it as a blueprint on which your website is built. Do you use visual sitemaps when designing a website? We’d love to hear your views in the comments below.

 3 worlds with 1 ruler; Content is king, residing in an inverted pyramid, and all is transparent